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Gamification in Adventure and Wilderness Sports: A literature review of game-based mechanic’s ability to increase attraction, engagement, and retention in outdoor sports
By U.S. Sports Academy in Commentary, Sport Education, Sports Coaching May 13, 2016
Authors: Christopher P. Johnson*
ABSTRACT This article is intended to provide adventure and wilderness sport coaches with a comprehensive overview of existing research introducing gamification techniques also known as game theory or game-based mechanics that are gaining popularity in fields such as business, marketing, education, and the military for use in employee, customer, and student attraction, engagement, and retention to the world of adventure and wilderness sports coaching. A broad range of existing literature related to gamification was compiled, examined, analyzed, and disseminated. The examined research findings suggest that gamification methods are effective for acquiring, engaging, and retaining individuals towards improved athletic performance.